If you’re hoping to fill a position in Finance, there are certain words you’ll want to use to zero in on just the right fit. (Of course, if you’re looking for a job in Finance, there’s some valuable intel, too).
Looking for accounting clerk with 1-3 years experience
Maybe you are — but you probably won’t find the best candidate for the job that way. (And there are likely plenty of candidates out there these days, some qualified, others, not so much.)
Job postings are practically a science these days, especially when you think about all the ways people look for new jobs: industry message boards, LinkedIn … even Twitter.
Of course, you want the best of the best to find your empty position first. But how to you do that?
By using the most-searched-for keywords, HR experts at Workforce Week recently reminded your counterparts in Human Resources.
But you don’t need to be an HR pro or a Marketing genius to zero in on the best words for your job posting.
There are plenty of tools at your fingertips – literally – to help.
By consulting online keyword tools, you can be sure that the maximum number of candidates find your ad. The best part: They’re free. (Note: In some cases, you may have to register at the site; others offer a free trial.)
Here’s how to get the most out of them.
2 sets of experts worth consulting
First, start by talking to other people in your department to zero in on what they think are the most important words to describe the available position.
So if the job’s in Accounts Payable, for example, check with other staffers for what competencies and attributes are most critical. Do you want someone with customer service skills? Detail oriented? Tech savvy?
It will probably all depend on the direction you’re taking that department, as well as the current holes or weaknesses you may perceive in your existing team.
Once you have a pretty good description hammered out, you’re ready to consult the online keyword search sites. A few worth looking at:
- https://adwords.google.com/select/KeywordToolExternal
- http://tools.seobook.com/keyword-tools/seobook/
- http://www.keyworddiscovery.com/
That way you can find out which terms are most likely to get the most people viewing your job posting and adjust yours accordingly.
That should increase the odds that any empty seats in finance be filled faster and by the best fit for the job.
A final tip for the Workforce Week experts: When you do have your post set, be sure your critical keywords appear both in the headline and the body of your posting. Otherwise you could shortchange yourself out of some of the benefits of your carefully-crafted ad.
Happy hunting!
