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Social networks keep small biz close to customers

Jared Bilski
by Jared Bilski
June 26, 2009
  • Policy and culture
1 minute read
  • SHARE ON

The days when brace-faced, acne-covered teens were the only ones navigating social-networking waters are gone. Today, it’s rare to find organizations that don’t have a presence on sites like Facebook, MySpace, LinkedIn and Twitter. 

Like everyone else, small businesses seem to have caught the social networking bug. And because smaller firms thrive on intimate relationships with their customers, these sites can be an invaluable tool for growth.

So how are smaller firms using social networks? According to a recent study by AMI-Partners, the most prevalent uses include responding to customer questions, networking and reference/education purposes.

Check out the full breakdown in the chart below:

cfodaily_chart54

On the other end of the spectrum, most companies’ employees have an online presence of their own — and their online opinions may be damaging your reputation. If your firm hasn’t adopted a formal online posting policy yet, it made be a good idea to get together with HR and talk about putting one together in the near future.

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CFO Daily News, part of the SuccessFuel Network, provides the latest Finance and employment law news for Finance professionals in the trenches of small-to-medium-sized businesses. Rather than simply regurgitating the day’s headlines, CFO Daily News delivers actionable insights, helping Finance execs understand what Finance trends mean to their business.

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