For employers, getting Generation-Y employees to see the value of company-sponsored benefits has traditionally been a challenge. But the recession may have changed that.
In fact, 62% of these employees now say the quality of benefits packages influences their choice of employer and 64% said it impacts job loyalty.
That’s according to the 2009 Fidelity Generation Y study, which polled U.S. employees ages 22-33.
The study also found that 41% of these workers said the economic crisis has made them “more conservative” in their employment choices and less likely to look for new work — with three out of four Gen-Y employees saying they feel “secure” in their current employment.
However, these employees rank work/life balance a top priority — with 75% revealing that work/life balance drives their career choices.
Check out the chart below for a breakdown of benefits Gen-Y workers said they “must have”:
To increase engagement when it comes to Gen-Y workers, try tailoring your benefits communications to them. For example: Some firms are using Twitter to keep employees informed of changes and updates to their benefits.