There’s some new research out there that should give you some insight into which workers will need the most help with their benefits education.
When it comes to confidence in their ability to make benefits decisions, Millennials are by far the most confident group of employees.
Ninety-six percent of employees in this age group reported feeling “highly confident” in their ability to make the right benefit decisions – as opposed to just 66% of Generation X workers and 64% of Baby Boomers, according to a study by The Guardian Life Insurance Company of America.
The study also found that 80% of all employees spend less than a total of two hours during open enrollment evaluating their benefits options. So it’s probably in your best interest to help staffers spend more time evaluating their benefits.
Readers, do you offer different benefits communications for different age groups? Let us know in the Comments section.
