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  • FREE RESOURCES
        • Accounts Payable
          Finally! The trick to securing greater T&E compliance
          Benefits
          Rooting out folks who don’t belong on your health plan: A 6-point dependent audit checklist
          IT
          3 costly misconceptions about biz email compromise
          Credit and Collections
          Collecting via email: 4 must-make moves in your subject line
          Accounts Payable
          5 Tough-to-spot signs that an invoice is fake
  • PREMIUM CONTENT
        • Staff management
          120 Proven Communications Tips for Today’s CFO
        • Payroll
          Handling Nonexempt Employee Pay: Stay Compliant and Avoid DOL Audits
          Accounts Payable
          T&E Best Practices: Complete Guide to Ensure Compliance
          Payroll
          Payroll Best Practices: 4 Ways to Save Time and Money
        • Staff management
          Email Best Practices: A 6-Question Quiz
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          Innovative Communications Strategies: An Email Case Study
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Company’s epic automated email response fail

Jared Bilski
by Jared Bilski
April 24, 2012
1 minute read
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When potential customers abandon this firm’s website without making a purchase, they get an email urging them to come back and see what they missed. But it looks like the company didn’t put too much thought into what customers actually saw when they returned.

A prospective customer went to Ancestry.com, a genealogy website, and entered some very basic info on her family’s history but eventually abandoned the site.

A few days dater, she received an intriguing email from Ancestry about how the site had “uncovered new information” about her family.

The woman was curious, so she clicked on the email. So what was the new info Ancestry.com uncovered? The death certificate of her father.

Luckily, the woman had a sense of humor and even sent an email to colleagues about the incident, which stated, “As it turns out, I already knew he was dead, having organized the funeral just a few years ago.” But we’re guessing there are others who wouldn’t have taken the whole thing so lightly.

 

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