• FREE RESOURCES
        • Accounts Payable
          Finally! The trick to securing greater T&E compliance
          Benefits
          Rooting out folks who don’t belong on your health plan: A 6-point dependent audit checklist
          IT
          3 costly misconceptions about biz email compromise
          Credit and Collections
          Collecting via email: 4 must-make moves in your subject line
          Accounts Payable
          5 Tough-to-spot signs that an invoice is fake
  • PREMIUM CONTENT
        • Staff management
          120 Proven Communications Tips for Today’s CFO
        • Payroll
          Handling Nonexempt Employee Pay: Stay Compliant and Avoid DOL Audits
          Accounts Payable
          T&E Best Practices: Complete Guide to Ensure Compliance
          Payroll
          Payroll Best Practices: 4 Ways to Save Time and Money
        • Staff management
          Email Best Practices: A 6-Question Quiz
          Staff management
          Innovative Communications Strategies: An Email Case Study
          Staff management
          A 5-part Framework for Successful Workplace Communications
        • SEE MORE
          PREMIUM RESOURCES
  • CORONAVIRUS RESOURCES
  • LOGIN
  • SIGN UP FREE

CFO Daily News

  • FREE RESOURCES
        • Accounts Payable
          Finally! The trick to securing greater T&E compliance
          Benefits
          Rooting out folks who don’t belong on your health plan: A 6-point dependent audit checklist
          IT
          3 costly misconceptions about biz email compromise
          Credit and Collections
          Collecting via email: 4 must-make moves in your subject line
          Accounts Payable
          5 Tough-to-spot signs that an invoice is fake
  • PREMIUM CONTENT
        • Staff management
          120 Proven Communications Tips for Today’s CFO
        • Payroll
          Handling Nonexempt Employee Pay: Stay Compliant and Avoid DOL Audits
          Accounts Payable
          T&E Best Practices: Complete Guide to Ensure Compliance
          Payroll
          Payroll Best Practices: 4 Ways to Save Time and Money
        • Staff management
          Email Best Practices: A 6-Question Quiz
          Staff management
          Innovative Communications Strategies: An Email Case Study
          Staff management
          A 5-part Framework for Successful Workplace Communications
        • SEE MORE
          PREMIUM RESOURCES
  • CORONAVIRUS RESOURCES
  • Accounts Payable
  • Credit and Collections
  • Payroll
  • Accounting
  • Benefits
  • Finance Technology
  • More
    • Employment Law
    • Strategy
    • Policy and Culture
    • Fraud
    • Payments and Transactions
    • Budgeting and Forecasting
    • Banking
    • Staff Management
    • Cost Control
    • Supply Chain
    • IT

Everyone hates spam! (unless it’s coming from them)

Scott Ball
by Scott Ball
January 7, 2015
2 minute read
  • SHARE ON

How do you know when your company has crossed the line into – Spamville?! 

Consider this recent case study. (We’ve changed the names of the marketing guru and the company.)

Company X, like many out there, sells a variety of products and services via several departments. And like those many companies, they depend heavily on email marketing.

Some weeks they can send tens of thousands of email. They don’t share the email addresses of customers (ie., one-time buyers or long-term clients) between departments.

But over the years, a sizable percentage of customers had purchased a variety of services. So that meant the company’s multiple divisions were emailing some of the same folks.

Marketing guru John had just joined the company. He wasn’t there long before he sensed the potential problem. He asked himself a simple question: “Are we bombarding people with email?’

‘Show, don’t tell’

John figured the only way of knowing for sure was by making himself a “customer.”

So he started “opting in” on a handful of email campaigns. He deliberately chose some that he knew different divisions had a hand in.

Then he kept an eye on his inbox for the next few weeks. Lo and behold, the problem was worse than he thought.

Most days he received at least one email from the company. On the busiest days? Five or more emails – often promoting the same or similar products!

John had already tried warning department heads about the problem, and he’d recommended that they reduce the overload. Partly because he was the new guy in the fold, his warnings were falling on deaf ears.

So John asked the CEO for two minutes of his time. He quickly explained his concerns and how he’d tested his theory. Then he flipped open his laptop and showed the CEO what his email inbox looked like.

If a chief executive could actually blow steam out of his ears, this one would would have.

The CEO then called a meeting with all of his managers, and let them know in no uncertain terms, “This can’t go on.”

Fast forward: Company X is working at reducing overload and they’re focused on not spamming prospects and customers.

 

Keep Up To Date with the Latest Finance News

With CFO Daily News arriving in your inbox, you will never miss critical stories on accounting, benefits, payroll & employment law strategies.

Sign up for a free CFO Daily News membership and get our newsletter!
  • This field is for validation purposes and should be left unchanged.
CFO Daily News Logo
  • ABOUT CFO DAILY NEWS
  • ADVERTISE WITH US
  • WRITE FOR US
  • CONTACT
  • Accounting
  • Benefits
  • Payroll
  • Policy and Culture
  • Employment Law
  • Fraud
  • Finance Technology
  • Accounts Payable
  • Credit and Collections
  • Strategy
  • Payments and Transactions
  • Budgeting and Forecasting
  • Banking
  • Staff Management
  • Cost Control
  • Supply Chain
  • IT

CFO Daily News, part of the SuccessFuel Network, provides the latest Finance and employment law news for Finance professionals in the trenches of small-to-medium-sized businesses. Rather than simply regurgitating the day’s headlines, CFO Daily News delivers actionable insights, helping Finance execs understand what Finance trends mean to their business.

Privacy Policy Terms of Service
Copyright © 2021 SuccessFuel

WELCOME BACK!

Enter your username and password below to log in

Forget Your Username or Password?

Reset Password

Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.

Log In

preloader