You don’t need to be paying a firm for internet and social media marketing services – it’s likely your team is already in place.
Peter Shankman, vice president of Vocus, detailed types of employees that are essential for a good social media/internet strategy. The best part of this list is that it utilizes all internal employees – no need to search for that buzzword-fueled social media marketing firm.
Of course, employees from marketing and PR need to be on board from the beginning, but there are three other vital functions that other internal employees can easily fill.
Customer service
Who else in your company is better equipped at handling customers than employees in customer service? And the first rule of good social media marketing is good communication with customers.
So you’ll want to get your top customer service employee in the planning stages of the strategy. Customer service employees know and understand how the company’s customers react to problems and what types of problems they often encounter.
The CEO’s assistant
Any company that can have a CEO actively involved with social media marketing – whether it’s blogging or tweeting – is already ahead of the game. Of course, the CEO is usually busy with other tasks to worry about social media projects.
So that’s why getting the CEO’s assistant on board is a great step to involving your CEO. The assistant can be vital in giving information on what strategies or projects would be most effective for the CEO to spend time on.
The high level exec
This person could be any chief exec (like a CFO!) who understands social media’s importance, but also understands it can be widely misunderstood by top brass. So the high-level exec needs to communicate regularly to the rest of the C-suite about the goals of the social media strategy and the progress that’s being made.
