Warning labels might protect consumers from extreme physical danger, but this move by Cadbury seems a little overboard.
The British chocolate maker recently announced its plans to include a label that will warn consumers of “milk content” in the company’s milk chocolate.
Cadbury said its famous Dairy Milk chocolate bar, which lists milk first in its list of ingredients, will soon come with a message that reads: “CONTAINS: MILK.” The famous bar also summarizes how the chocolate is made on every wrapper, and how “the equivalent of three quarters of a pint of fresh liquid milk is in every half pound of milk chocolate.”
Cadbury claims the warning is aimed at complying with laws that govern the presence of allergens in food and beverages, but even those who suffer from such allergies think the warnings state the obvious.
Moira Austin, manager for the Anaphylaxis Campaign food allergy support group, says the law “requires manufacturers to list allergens if they are in an ingredient,” but that “it does not require these additional warnings.”