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Worth it to rent that trade show booth? Here's how to tell

Jared Bilski
by Jared Bilski
September 23, 2010
1 minute read
  • SHARE ON

Before you subscribe to the notion that trade shows are obsolete these days, you may want to revisit your firm’s long-term goals.

Sure, in many cases the web has made it unnecessary for companies to dump their marketing dollars into an expensive trade-show campaign. However, there are definitely certain times when it’s well worth the price to have a presence at an industry event.

So how do you decide?

Marketing expert Lee Wilson attempted to answer that very question. He did an extensive breakdown of both a trade-show presence and a web-marketing campaign to determine a break-even point for both effort.

In short, here’s what he found:

  • If you have a large order size — or if you’re looking to increase it significantly — then it’s worth to go the trade-show route.
  • If your average order size is modest, then your best bet is the more lucrative web-marketing campaign.

To see a more detailed-description of Lee’s findings, click here.

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